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World No Tobacco Day 2020

May 26, 2020

Exposing Industry Marketing and Empowering Young People

This May 31, 2020 on World No Tobacco Day (WNTD), the secret is out! The Tobacco and Vaping Industries are targeting a new generation of young people with many of the same tactics they used with cigarettes in generations past. Join us on World No Tobacco Day to reveal industry tactics and debunk myths that aim to attract younger generations to vaping products. Together we can help to empower young people with the knowledge required to easily detect industry persuasion and equip them with the tools to rebuff such tactics.

Vaping rates for youth in Canada have sky-rocketed in the past few years, with the latest research showing a doubling of past 30 day use and a multi-fold increase in almost daily use, thanks to tactics like these:

  • Introducing flavours appealing to children
  • Widespread promotion of vaping products and the distribution of free samples at popular events for young people
  • Advertising and product placement in movies, streaming services and through social media platforms with paid influencers

Most of these tactics have been used by the Industry in the past and have been banned by governments to protect young people. With fewer people smoking, these industries are re-using their old playbooks to attract a new generation to different products. Many of the popular vaping brands are in fact owned by tobacco companies. At a time when the Tobacco Industry continues to influence their consumers, the importance of drawing upon reliable sources for information is essential! Due to COVID-19, many may have questions about how tobacco use or vaping may affect the risk of getting COVID-19. Get the latest evidence-based information about smoking and vaping and COVID-19 on our website.

To learn more about World No Tobacco Day and to take action, visit the World Health Organization website. Join us on social media as we post about WNTD 2020, #Tobacco Exposed.


For media interviews, contact: Susan Healey, Communications Co-ordinator 613-802-0550.