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Quit and Win!

January 11, 2016

Quit and Win!

Would you rather quit, reduce or stay smoke-free for a chance to win cash? The Leeds, Grenville and Lanark District Health Unit, in partnership with the provincial organization Leave the Pack Behind, is hosting the annual wouldurather… contest. Aimed at motivating young adults to quit smoking, reduce their smoking, or just stay smoke-free for a chance to win up to $2,500 cash, the 6-week contest is an important strategy to help tackle the high rates of smoking among young adults 18–29 years old (18% of Ontario young adults smoke compared to 13% of the general population).

With the New Year beginning, it’s a great time to consider giving up tobacco. “Over two thirds of all smokers are seriously considering quitting, and young adults have the highest rates of quit attempts. This contest is a fun way to motivate them to take action now!” says Rebecca Shams, Health Promoter with the Leeds, Grenville and Lanark District Health Unit.

Because not everyone is ready to quit right now, wouldurather… offers contestants the opportunity to choose from one of four categories. Contestants can Quit for Good, Keep the Count (reduce the number of cigarettes they smoke by half), Party Without the Smoke (pledge to not smoke when drinking alcohol) or Stay Smoke-Free. When registering online, all contestants will identify a ‘buddy’ who will support them during the contest, receive regular support emails tailored to their contest goal, and have the chance to win one of 8 cash prizes of up to $2,500.

To participate in the 6-week contest beginning January 25, 2016, Ontario young adults between the ages of 18–29 (or anyone enrolled at a publically-funded post-secondary institution) can sign up at until January 24.

Leave The Pack Behind is an age-tailored tobacco control initiative offered year-round in Ontario. Funded by the Government of Ontario with generous prize support provided by the makers of Thrive and Habitrol, the wouldurather… contest aims to motivate and encourage young adult Ontarians to live tobacco-free lives.


Rebecca Shams, Health Promoter Tobacco Program, 613-345-5685
Or Susan Healey, Communications Co-ordinator, 613-802-0550

Visit our Smoke-Free section for more information.